About

Mariam Koorang — Germany Market Operator, Berlin

At my best when the playbook hasn't been written yet.

Ex-founder and zero-to-one operator with over a decade building and scaling international tech startups and scaleups across platform, SaaS, and fintech. Having spent the better part of my career as Country Manager and General Manager, launching venture-backed companies into Germany and the DACH market — owning everything from entity setup and first hires to P&L, commercial strategy, market entry, sales, and partnerships.

Customer obsessed, with a habit of connecting the dots between product, marketing, and sales — leading cross-functional teams to turn strategy into execution. Analytical and direct. Equally comfortable driving rapid growth and building for sustainable profitability.

Mentor at APX (Axel Springer & Porsche) and the European Innovation Council Women Leadership Programme.

What I do

Germany & DACH Market Entry

Entity setup, regulatory navigation, first hires, commercial strategy, and go-to-market. Full ownership of the Germany operation from day one — so HQ doesn't have to learn the hard way.

Founding GTM

Building the commercial engine from scratch for Series A–C companies. ICP definition, pipeline architecture, sales motion, key partnerships — turning product-market fit into German market traction.

0→1 Business Build

Launching new business units, products, and revenue streams inside fast-moving organisations. Connecting product, marketing, and sales into one coherent execution machine.

VC Portfolio Support

Short-sprint Germany GTM diagnostics and fractional operator mandates for portfolio companies preparing to enter or scale in Germany. No slide decks — just operational clarity and speed.

Track record

Gilion
MD & General Manager Germany. Built German market from zero — P&L, GTM, sales, and VC partnerships. AI-driven investment platform backed by LocalGlobe, Creandum, and Sequoia.
Fintech · AI
Clearco
General Manager DACH. Full market ownership — entity, team, P&L, GTM, and VC partnerships. $5B+ disbursed globally to 10,000+ businesses.
Fintech
idealo / Axel Springer
Founded and ran idealo Brand Analytics — a data intelligence SaaS platform. 30M+ monthly users, 50K+ merchants. Also led new business and data monetisation as VP.
SaaS · Platform
MONOQI Business
Co-founded and exited B2B wholesale marketplace for Home & Living. Scaled to 5,000+ European buyers and 500+ global suppliers. Backed by Atlantic and Condé Nast.
Marketplace

Why Germany

Germany is the largest tech market in Europe — and consistently the hardest to enter.

Regulatory complexity, cultural expectations, long procurement cycles, and a Mittelstand-heavy B2B landscape mean that running Germany from London or Dublin rarely works. The companies that get it right do so because someone on the ground understands the market — not just the language.

I've built and run Germany three times across different categories — fintech, platform, and SaaS. Each time, the hardest part wasn't the product. It was navigating what US and UK teams consistently underestimate: how different this market actually is, and how fast you need to move to get ahead of it.

Taking Germany seriously?
Let's talk.

hello@mariamkoorang.com

Available for fractional and interim GM, Country Manager, and GTM mandates.